By: Garin Kilpatrick
There are well over forty-two million active Facebook pages, and these pages are gaining thousands of new fans every day.
Facebook is constantly evolving and that means there are more reasons to like Facebook, and Facebook Pages, than ever.
In this video and article I go deep into a topic that every Facebook Facebook page owner needs to address: how can you get more Facebook Fan Page likes?
1. Invite Your Email Contacts
Use the build audience tool to send up to 5,000 invitations at a time to your email contacts.
The Build Audience button is found at the top of your page admin panel.
Once you click this button use the invite email contacts and upload your contacts directly from your email provider, or use the other tools option and import a .csv file with email addresses in it.
2. Invite Your Friends to Become Your Fans
This tip might seem overly simple but the truth is that it’s often overlooked.
One way you can invite your friends to your page is by using the suggest to friends feature within your page’s Build Audience tool.
A more effective way than using the “suggest to friends” feature is to send a message to your friends directly.
Send short messages asking your friends to join you in your professional page and give them an idea of what kind of content they should expect.
Taking a few quick minutes to send personalized inbox messages asking people to join your page can yield great results over time.
3. Give Away Great Stuff to Your Fans
Give your fans great content and prizes and this will get your fans posting about your page so that they are in the top of your mind when it comes time to dish out the goods.
Create a custom experience by asking your fans what kind of content and prizes they would like the most.
Really care about your fans and find ways to go above and beyond with the content and promotions you launch on your page. When you go the extra mile for your fans they will go the extra mile to help you grow your page and succeed.
4. Use Social Plugins like the “Like Box”
The Facebook Like box has gotten me thousands of free fans for various pages I have developed over the past several years.
This plugin works for me and I’m sure it can work for you too, so long as the site you insert it into nets a steady stream of traffic.
Installing this plugin into your site is easy: simply copy and paste the code into a the sidebar of your site.
Getting people to visit your website and your Like box is another challenge so here are 101 traffic tips I wrote to help you get more people to your site.
5. Use Strong Calls To Action
If you don’t ask people to take action and like your page many people simply won’t.
So don’t beat around the bush – come right out and tell people to like your page.
Build links to your Facebook page everywhere and include calls to action for people to join your Facebook page in all of your marketing materials.
Of course the five tips above are just the tip of the iceberg when if comes to building your Facebook fan base.
6. Get People to Join Your Page via SMS Text Messages
Send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes).
This feature is especially ideal when you’re in front of a live audience.
7. Link to Your Page as a Place of Employment
Your Facebook profile page is highly visible so use this to your advantage by including a link to your page right below your profile picture.
To set this go to the about section and use the @ symbol + the name of your page in order to set the hyperlink.
If your page is new and has less than 100 fans you may not be able to set this link up. Once your page is established and has at least 100 fans you should be able to create this direct link to your page.
8. Offer a Compelling Incentive for People to Like Your Page
By combining an incentive with a call to action you will increase your conversions from visitors to fans significantly.
The best way to implement an incentive for your fb page is with a “reveal tab” that contains content behind a “like gate” that is visible only once people become a fan of your page.
The more valuable your incentive is, the more people will be compelled to click the “Like” button and access it.
An eBook or eCourse are two types of incentives that are excellent for attracting new fans. eCourses are arguably more effective since these are delivered over time so they help create a relationship between you and your fans. Compare this to an eBook download, which some people will download and may never read.
The image below shows different levels of increasing effectiveness for acquiring new fans.
By creating a fan only “reveal tab” you can create content that is available to fans only to get more visitors to your page to click the Like button!
9. Cross Promote with Related Pages
If you contact the admin of a Facebook page and offer to cross promote many will jump at this opportunity for free promotion.
There are a few different ways that you can do this. One way is to “Like” another page with your page and get them to return the favor. Doing this will create a link between the two pages near the top of both Facebook timelines.
Another way to do cross promotion is to post a status update recommending the other page, and then get the admin of the page you are promoting to do the same for you.
10. Know Your Audience
The better you know your audience the easier it will be for you to target your content and get great results.
Click the insights chart on your Facebook page admin panel to access your demographics.
11. Install a Page Badge
Facebook Badges are a simple, yet effective way to link to your Facebook profile.
Unlike widgets badges are simply images, and will load faster than a social plugin.
12. Use The Status @Tagging Feature
Status tagging is a cool and fairly new feature of Facebook.
This feature will attract traffic to your page by posting on the page of the brand or person you tag.
Note: pages cannot use this feature but you can tag your page from updates you make from your personal account.
13. Post Epic Content
Content is king.
Posting awesome content is a great way to get your page to spread virally.
Infographics are highly shareable and get great results.
Watermark your images to get traffic if your content is shared outside of Facebook.
Link to your fan page in the description. Be the first to share your content to a few relevant groups after you post it.
People are more likely to share content after it has already been shared, and every time someone shares your content this includes a link back to your page that could lead to new fans.
14. Link to Your Page With a Hello Bar
Installing a like buttons into a Hello Bar on your web page can send traffic to your fan page and enhance the style of your site.
The more people you send to your fan page, the more likes you will get.
This bar stays stuck to the top of the page as the user scrolls down to get you maximum clicks.
Check out the bar at the top of my online success blog Smart Online Success.
15. Connect Your Facebook Page With Twitter
Connecting your page to Twitter is an excellent way to convert your twitter followers into Facebook fans.
Using this strategy will cause all of your posts to be sent to twitter, with a link back to the Facebook version of the post.
16. Get Fans to Upload and Tag Photos
If you host (or attend) an event with several of your fans take a bunch of pictures, post them to your page and then get your fans to tag themselves in the pictures.
If you can get your fans to upload pictures to your page, or tag themselves in pictures you uploaded, this will post to their walls as well and will lead to additional traffic for you.
17. Make Sure Your Commenting System is Compatible With Facebook
This will allow people to comment on your page, even if they are not a fan.
Any comments made can broadcast to news feeds and lead to more traffic for your page.
You can get the official Facebook commenting plugin here.
18. Leverage Traditional Media
Since Facebook is so widespread you can use any forms of traditional media and achieve results.
Newspapers, Media Buys, Radio, and TV all work, but are often less cost effective than innovative social media strategies.
19. Do A Newsletter Promotion
If you do email marketing send a message to your subscribers letting them know about your fan page and consider including a link to your fan page in every email.
Another promotion method is to purchase a “Solo Ad” from a newsletter publisher. I have bought successful solo ads in the past from internet marketers on the webs largest internet marketing forum, The Warrior Forum.
20. Leave Insightful Comments (as your page) on Other Pages
This is a great way to get more exposure for your Business Page with your target audience.
Go to the top right of the blue bar at the top of Facebook and click the down facing arrow to select the “voice” you want to use for your comment.
Participate on other Pages where your audience is already having conversations.
Remember to add value to the conversation and authentically build relationships.
Building meaningful connections and you will lay the firm foundation of a successful community.
21. Get Promotional Business Cards That Link To Your Facebook Page
Business cards are cheap & effective, that is why nearly all business people use them to this day.
For the small investment that business cards you can use them to net several hundred new fans for your page!
Vista print even offers 250 free business cards. All you pay for those is shipping.
Throw a link to your Facebook Page on your card and some people will certainly check it out.
If you’re pressed for space in your design all Facebook page urls can be shortened from facebook.com to fb.com.
For example, www.facebook.com/garinkilpatrick and www.fb.com/garinkilpatrick both point to the same page.
22. Use QR Codes
How many business cards do you give out? Make it easy for the people you have connected with in person to connect with your Page.
Use the link for your Facebook Page and you have automatically created a QR code that you can add to the back of your business card.
23. Blog Commenting
Leave insightful comments on blogs and in the website section use a link to your fan page.
Strive to write helpful, detailed comments and these will attract more attention and get more people clicking through to your Facebook page to subscribe for more.
24. Link to Your Facebook Page From Your LinkedIn Profile
LinkedIn gives every user three slots for links to whatever you’d like right on your profile.
You can make the anchor text of these links whatever you like, so I recommend using a call to action such as: Join my Facebook page.
25. Upload Videos to Your Facebook Page
Facebook videos are very underrated, and can provide a great way to drive traffic and Fans to your page if your video content is compelling enough for people to share it.
When you embed a Facebook video on another website this video includes a watermark link in the top left corner to the fan page it came from.
26. Create a Memorable Facebook URL
If you go to fb.com/username you will be able to create a custom URL for your page.
Remember that your page username cannot be changed once it is set, so choose wisely.
27. Attract Fans with Professional Designs
Hiring a designer to help you get an awesome looking logo or timeline cover will help you attract new fans.
I have found two excellent designers from the website Fiverr and they both charge me just $5 per design!
Another option is to create the design yourself. I design most of my own Timeline covers.
This is the Timeline cover I use for my Facebook page!
Make sure that your Timeline cover image does not violate any of the Facebook Page Guidelines so that Facebook will not have a reason to suspend your page.
The perfect Timeline cover size is: 851 x 350 pixels.
28. Deliver an Awesome Facebook Page Experience
Do your best to deliver an awesome experience for those who interact with your page by creating and posting epic content.
The viral feedback this can send into many peoples Facebook news feed will enable you to pull in many new free fans for your page.
Go above and beyond when engaging with your community and they will spread the word.
Don’t try just to get people to click “like” but instead seek to create raving super fans who will share content from your awesome Facebook page with their Friends.
29. Watermark Your Graphics & Videos
To watermark images use an image editing program like Photoshop or the free web image editing tool pixlr.
For videos use a video editing program include a link to your website.
I use Camtasia to record any screencast videos I create and they have features that make adding a graphic with a URL easy to do.
Camtasia comes with a free 30 day trial.
30. Get Your Customers to Like Your Facebook Page
If someone likes you enough to buy your product then there is a good chance that they will like you on Facebook as well.
Rig up your “thank you” page with a Facebook “Like Box” and you’ll be good to go!
31. Send Your Fans to Your Blog
Tell your fans to go check out your website when you publish new blog posts.
If your blog promotes products or services this can actually make you money when you post about new blog posts on Facebook.
On my websites Facebook is consistently a top traffic source.
Google sends me visitors daily as long as my content is ranking, whereas how much traffic Facebook sends me is largely dependant on what I post.
Create high quality content and you will be creating a win/win situation since epic content can both pull traffic from Google, Facebook, and across several other social media websites where your visitors share your content!
Make sure your blog is equipped with Facebook Like buttons and other social media buttons so your fans can easily spread your content and bring you free traffic.
32. Track Your Growth with Facebook Insights
Facebook insights shows you how many fans you accumulate over time, and how you got them.
Using this knowledge you can analyse and determine which activities are driving the most growth for your page and increase these outlets to amplify your success.
33. Mention Your Facebook Page Everywhere
Word of mouth does not start itself.
Get the conversation going by mentioning your Facebook page in blog posts and in every day conversation.
Did I mention that you should join my Social Media Power Facebook page?
34. Insert Multiple Like Buttons into Shareable Content
Installing a like button into your posts will help drive extra traffic to your posts and it will also show that Facebook is an integral part of your brand.
If you have a self hosted WordPress blog I recommend installing the WP FB Like plugin.
The more you can integrate Facebook with your site the more likely people will be to join your Facebook page.
35. Space Out Your Facebook Page Updates
By using Hootsuite to manage your Facebook pages you can maximize engagement by scheduling your posts ahead of time.
If you post 2 status updates a day for your page over five days this will get you far better results than posting 10 updates in one day.
Pages now have post scheduling build in so if you are managing just one page at a time this is the best way to schedule updates.
To schedule a post simply click the clock icon in the bottom left of the post update section on your page. (See image below)
36. Run a Facebook Contest or a “Fan of The Month” Promotion
By highlighting one of your best fans every month you indirectly encourage fans to engage more, so that they can win the coveted fan of the month title the next month.
Offer a monthly prize, such as a cool free product or service related to your brand, and the competition for this title will only increase.
Facebook Contest Idea: Award Your Prizes to the Fans Who Recruit the Most People to The Page
37. Link to Your Facebook Fan Page in Forum Signatures
If you are active in any forums you will have the option to attach a “signature” to every post that you write.
Throw a link in your signature to your Facebook page, and it will be clicked.
Do your best to add value and answer questions with your posts, and people will be more inclined to click your link and join your page.
38. Create a Short URL for Your Facebook Page
Creating a redirect to your Facebook fan page is one way to “presell” the people who click it on joining your page.
Using the link shortening service bit.ly you can shorten any Facebook link into a shorter on.fb.me link.
Do the same for your page and it makes it much easier to share your page on Twitter and elsewhere on the web.
on.fb.me links also have built in analytics; if you want to see how many clicks an on.fb.me link has gotten simply add a + to the end of it.
39. Connect With More Friends on Facebook
The more friends you have, the better your chances will be that some of these friends will join your fan page.
Facebook has a “Find Your Friends Tool” that allows you to import your contact list from a variety of email clients, or an email list.
This tool also displays “People you may know” which I have found is very good at suggesting people that I know from other networks like Twitter.
40. Update Your Timeline Cover
Updating your timeline cover is a smart way to attract attention to your page by being a very visible piece of content in the news feed of the fans who see it.
Include a link in your description to your email capture page and build your email list!
41. Give Away Fan Page Swag
If you gave away shirts (or mugs, or stickers) like the one below with your Facebook url on it you will get people walking around and promoting your Facebook page for you everywhere they go!
42. Add Your Page to Page Directories
43. Use Promoted Posts
Once you hit 400 fans you will get the option to “Promote” any of your posts.
Since your status updates typically only reach 18% of your fans this can be a great way to extend your reach via the friends of your fans.
Promotes posts are easy to execute, simply scroll to the bottom right of any post, select “Promote” and choose the amount you want to spend to promote.
As you can see from this recent Promoted Post I did, I got great results.
Despite only having about 600 fans in my new Social Media Power Facebook page at the time I was able to reach over 5,000 people, get 29 likes, 7 shares, and attract 11 new likes to the page.
44. Link to Your Page in Your Email Signature
Every email you send is an opportunity to link to your Facebook page.
Check out the email signature tool wisestamp for a creative way to link to your social profiles.
45. Connect with Other Page Managers
Don’t underestimate the value of cross promotion.
Even one cross-promotion a week will help you get a stream of new “likes” with no investment on your part required besides the time it takes to suggest the opportunity to your cross promotion partner.
How do You Get More Likes for Your Facebook Fan Page?
Make sure to include your Facebook page URL. The best answer will be recognized and rewarded with free promotion!